The Kroger Co. (NYSE:KR) is on recovery track with 3.53% gain from a 1-year low price of $20.7. The company lost 0% to attain the price of $21.43 on 7/30/2019. Throughout the recent session, the prices were hovering between $21.24 and $21.46. These shares are 22.59% off its target price of $26.27 and the current market capitalization stands at $17.1B. The recent change has given its price a -5.44% deficit over SMA 50 and -34.54% deficit over its 52-week high. The stock witnessed -1.29% declines, -16.87% declines and -23.68% declines for the 1-month, 3-month and 6-month period, respectively. To measure price-variation, we found KR’s volatility during a week at 1.82% and during a month it has been found around 1.77%.

What Does The Kroger Co. (KR) Do?

The company describes itself in regulatory filings as, “The Kroger Co. engages in the operation of retail food and drug stores, multi-department stores, jewellery stores, and convenience stores. It also manufactures and processes some of the food for sale in its supermarkets. The combination food and drug Stores are the primary food store format. The multi department stores sells a wide selection of general merchandise items such as apparel, home fashion and furnishings, electronics, automotive products, toys and fine jewellery. The marketplace stores offer full-service grocery and pharmacy departments as well as an expanded general merchandise area that includes outdoor living products, electronics, home goods and toys. The price impact warehouse stores offer a ‘no-frills, low cost’ warehouse format and feature everyday low prices plus promotions for a wide selection of grocery and health and beauty care items. The company was founded by Barney Kroger in 1883 and is headquartered in Cincinnati, OH.” [Text can be found here: https://www.marketwatch.com/investing/stock/KR/profile under company description.]

The Kroger Co. (KR) Top Holders

Institutional investors currently hold around $13.91 billion or 83.8% in KR stock. Look at its top three institutional owners: Vanguard Group Inc owns $1.46 billion in The Kroger Co., which represents roughly 8.51% of the company’s market cap and approximately 10.46% of the institutional ownership. Similar statistics are true for the second largest owner, Blackrock Inc., which owns 56,847,472 shares of the stock are valued at $1.22 billion. The third largest holder is State Street Corp, which currently holds $847.15 million worth of this stock and that ownership represents nearly 4.95% of its market capitalization.

The Kroger Co. 13F Filings

At the end of March reporting period, 345 institutional holders increased their position in The Kroger Co. (NYSE:KR) by some 51,222,438 shares, 419 decreased positions by 61,406,623 and 99 held positions by 536,218,284. That puts total institutional holdings at 648,847,345 shares, according to SEC filings. The stock grabbed 82 new institutional investments totaling 3,870,693 shares while 102 institutional investors sold out their entire positions totaling 13,190,855 shares.

The Kroger Co. (NYSE:KR) Insider Trades

Multiple company employees have indulged in significant insider trading. The Kroger Co. disclosed in a document filed with the US Securities and Exchange Commission (SEC) that Executive Vice President SCHLOTMAN J MICHAEL has sold 15,000 shares of The Kroger Co. (KR) in the trading session dated Jul. 15, 2019. These shares are worth $330,150 and were traded at $22.01 each. The SEC filing shows that McKinney Stephen M performed a sale of 15,600 shares. The Senior Vice President disposed these shares by way of transaction on Jul. 15, 2019. The company’s shares were given away at $22.05 per share worth to an income of some $343,980 to the account of McKinney Stephen M.

Director, KROPF SUSAN J, sold 13,000 common shares of The Kroger Co. (KR) in the open market. In a transaction dated Jul. 10, 2019, the shares were put up for sale at an average price of $21.64, raking in a sum of $281,320. After this sale, 88,171 common shares of KR are directly owned by the insider, with total stake valued at $1,889,505.

In the transaction dated Jul. 02, 2019, a great number of shares acquired came courtesy the Director; SARGENT RONALD added a total of 5,000 shares at an average price of $21.49, amounting to approximately $107,450. The insider now directly owns 94,660 shares worth $2,028,564.

The Kroger Co. (KR) Analyst Guide

Several analysts have released their opinion on The Kroger Co. (NYSE:KR), with 8 analysts believing it is a strong buy. Whereas 13 of them predict the stock is a hold. Also, there are 2 buy, 0 sell and 3 strong sell ratings, collectively assigning a 2.54 average brokerage recommendation [T1].