Should Value Investors Consider Southwest Airlines Co. (LUV) And Discover Financial Services (DFS)?

Southwest Airlines Co. (NYSE:LUV)‘s price-to-sales ratio of 1.68 is creating a long-term opportunity in the value in its stock. The broad Air Freight/Delivery Services industry has an average P/S ratio of 1, which is significantly better than the sector’s 43.89.

LUV traded at an unexpectedly low level on 12/26/2018 when the stock experienced a 5.23% gain to a closing price of $46.72. The company saw 3.91 million shares trade hands over the course of the day. Given that its average daily volume over the 30 days has been 5.32 million shares a day, this signifies a pretty significant change over the norm.

Southwest Airlines Co. (LUV) Analyst Gushes

Analysts are speculating a 81.93% move, based on the high target price ($85) for the shares that is set to reach in the next 12 months. The analysts, on average, are forecasting a $61.9 price target, but the stock is already up 5.34% from its recent lows. However, the stock is trading at -29.77% versus recent highs ($66.52). Analysts believe that we could see stock price minimum in the $52 range (lowest target price), allowing for another 11.3% jump from its current position. Leading up to this report, we have seen a -11.31% fall in the stock price over the last 30 days and a -24.22% decline over the past 3 months. Overall, the share price is down -28.62% so far this year. Additionally, LUV had a day price range of $44.28 to $46.76.

Southwest Airlines Co. (LUV) Price Potential

Heading into the stock price potential, Southwest Airlines Co. needs to grow just 31.64% to cross its median price target of $61.5. In order to determine directional movement, the 50-day and 200-day moving averages for Southwest Airlines Co. (NYSE:LUV) are $51.57 and $55.59. Given that liquidity is king in short-term, LUV is a stock with 565.11 million shares outstanding that normally trades 3.31% of its float. The stock price recently experienced a 5-day loss of -5.81% with 1.57 average true range (ATR). LUV has a beta of 1.27 and RSI is 36.53.

Investors also need to beware of the Discover Financial Services (NYSE:DFS) valuations. The stock trades on a P/S of 2.6, which suggests that the shares are attractive compared with peers. The broad Finance: Consumer Services industry has an average P/S ratio of 6.91, which is significantly worse than the sector’s 6.1. In the past 13-year record, this ratio went down as low as 0.4 and as high as 3.62. Also, it is up from 0.57 of the total 414 rivals across the globe.

Discover Financial Services (DFS)’s Lead Over its Technicals

Discover Financial Services by far traveled 5.58% versus a 1-year low price of $55.06. The share price was last seen 5.52% higher, reaching at $58.13 on Dec. 26, 2018. At recent session, the prices were hovering between $54.36 and $58.15. This company shares are 50.77% off its target price of $87.64 and the current market capitalization stands at $19.98B. The recent change has given its price a -15.14% deficit over SMA 50 and -29.05% deficit over its 52-week high. The stock witnessed -15.15% declines, -26.04% declines and -18.57% declines for the 1-month, 3-month and 6-month period, respectively. To measure price-variation, we found DFS’s volatility during a week at 4.36% and during a month it has been found around 3.45%.

Discover Financial Services (NYSE:DFS) Intraday Metrics

Discover Financial Services (DFS) exchanged hands at an unexpectedly high level of 3.49 million shares over the course of the day. Noting its average daily volume at 2.18 million shares each day over the month, this signifies a pretty significant change over the norm.

Discover Financial Services Target Levels

The market experts are predicting a 89.23% rally, based on the high target price ($110) for Discover Financial Services shares that is likely to be hit in the 52 weeks. Analysts anticipate that traders could see stock price minimum in the $74 range (lowest target price). If faced, it would be a 27.3% jump from its current position. Overall, the share price is down -24.43% year to date.